I've been recently researching all the information I can find on the 'best practises' , so to speak of building a social media platform for a company, or a brand. It really has become something of a full time job, managing the Twitter , Google+ and Facebook Pages for our company , keeping my details relevant on LinkedIn , and making the content relevant, and not redundant, whilst trying to maintain and build a sufficient following that would justify all the effort. I've realised a few things - some on my own as I've worked through what it means to have a Page on facebook that only 20 odd people follow. Some realisations have literally hit me in the face while reading up on the do's and don't of maintaining a social presence. And unfortunetly some of them I have had to learn the hard way. So here's my take on this whole social networking for companies idea, grouped by the platform it relates to
entrepreneur. ceo. bossy boots. chick in charge. late bloomer in marketing. dual national. global citizen. have cat, he is my kid. saving rhinos, one fundraiser at a time. strong opinions.