Over the past few years , I've seen a number of adverts, aimed at curbing domestic and partner violence, where the premise seems to be " lets attack what men think is Macho, and turn it on it's head " The gist of the adverts , featuring Charlize Theron in South Africa from a few years ago , to some recent ones here in Australia ,all seem to feature this general premise of " Real Men don't ..... * insert undesired behaviour here *" And "Real men do .... * insert required behaviour and attitudes here *" I have to be honest. As jarring , as the ads are to see for the first time, I think the only people they speak to are the victims of violence. They certainly don't speak to my husband, who finds them quite offensive, and he hasn't so much as raised his voice to me in the 10 years we've been together . He's just not really capable of violence against someone ( or something ) smaller and weaker than him. To imply that he ne...
entrepreneur. ceo. bossy boots. chick in charge. late bloomer in marketing. dual national. global citizen. have cat, he is my kid. saving rhinos, one fundraiser at a time. strong opinions.